You can say that we are deliberately tackling a tired and well worn format for the sheer challenge of seeing if we can make it interesting and possibly even useful. We are well aware that many of the meals and experiences on No Reservations are, frankly, impossible to duplicate. The upcoming last meal at El Bulli show being a particularly extreme example. The crew and I got drunk one night and said, “hey, let’s make Samantha Brown’s show! Only….different…and good! ” unlike No Rez, you will actually be able to do the stuff covered on the show. And unlike other shows of the genre, you might actually want to. We were very pleased with the techniques show—which was also a very classic, well travelled and restrictive format. We managed to make that fun and interesting and put our own stamp on it. So why not this? It’s faster, more democratic and more caffeinated than No Rez. But just as obnoxious.